Peter James – WSI Digital Marketing Consultant

The weblog of Peter James of WSI Digital Advantage

Lead Generation
Build your customer database using proven Digital Marketing tactics like PPC and SEO.
Brand Credibility
Demonstrate your industry expertise to your customer using Social Media.
Customer Communication
Engage your customers with Email Marketing and increase your customer loyalty.
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Making Your Website Work for Your Business

Posted by peterjames On March - 17 - 2014ADD COMMENTS

Is your website working for your business?  Is it generating return on your investment?  Is it delivering new customers?  Unless you can answer yes to these questions you need to review your Internet Marketing strategy. If your website isn't working for your business (or if you don't know) then these are the sort...

Email & Social Media Marketing Seminar in Berkshire

Posted by peterjames On November - 26 - 2013ADD COMMENTS

Get Your Business Ready for 2014 WSI Digital Advantage is partnering with Constant Contact (the leading email marketing services provider) to host a seminar on how to promote your business with email and social media marketing.  This seminar is one of a series of nationwide educational and networking events to celebrate...

Link Building – Back to Basics

Posted by peterjames On July - 23 - 2013ADD COMMENTS

Link building has long been the cornerstone of SEO.  As Google ranks sites higher is they have good inbound links SEO practitioners have been building links such as online directories, articles and simply spammy websites that exist just for the links.  All these linking websites have similar charcteristics - they get...

SEO in The New Google World

Posted by peterjames On May - 21 - 2013ADD COMMENTS

The Google Panda and Penguin algorithm updates continue to wreak havoc in the realm of search engine optimisation.  Particularly at risks are those sites that have... Poor quality content A high bounce rate (visitors take an instant dislike and return to the search results) Poor quality and spammy inward links However,...

Panda and Penguin Are Your Friends

Posted by peterjames On April - 12 - 2013ADD COMMENTS

There has been a lot written about the impact of the Google Panda and Penguin algorithm changes that have been made over the last couple of years.  They have had a major impact on search engine optimisation and many of the techniques used by SEO companies now no longer work.  This has damaged the Google rankings of many...

Love Your Website

Posted by peterjames On February - 19 - 2013ADD COMMENTS

Does your website generate business for you?  Does it pay its way by return on your investment in the form of additional customers, revenue and profits? If your answers to these questions are both yes then that's excellent. However, if your website isn't working for your business then you need to think why.  Is it shy...

How Not to Become Roadkill on the Digital Highway

Posted by peterjames On January - 4 - 2013ADD COMMENTS

In 2012 both Comet and Kodak became roadkill on the digital highway.  In previous years we have lost Borders, Blockbuster, Virgin Megastores, Woolwoths, Circuit City, Tower Records and Polaroid.  Currently, there is doubt about the future of both HMV and Yell. Most (but not all) of these companies have been involved in...

Adventures of A Mobile Marketing Consultant

Posted by peterjames On May - 16 - 2012ADD COMMENTS

As a mobile marketing consultant, I have to be mobile!  This is how I stay online wherever and whenever as well as what I do online and what this means for businesses that want to market to people like me. How I Keep Mobile In my job as a digital and mobile marketing consultant I travel a lot.  I always need to be online. ...

A Mobile Marketing Consultant in Paris

Posted by peterjames On April - 2 - 2012ADD COMMENTS

Last week, I attended the annual WSI Global Excellence & Innovation conference in Paris.  This is where all we WSI Internet Marketing Consultants get together to exchange ideas and best practice as well as listening to some of the world experts in digital marketing.  As well as talking about the conference I'm also...

In addition to developing new websites, a lot of the work I do is in analysing, optimising and promoting existing websites.  Often, the websites I look at have been beautifully designed but aren't working for their business because they're either not drawing in enough visitors or not converting enough of those visitors...