Peter James – WSI Digital Marketing Consultant

There has been a lot written about the impact of the Google Panda and Penguin algorithm changes that have been made over the last couple of years.  They have had a major impact on search engine optimisation and many of the techniques used by SEO companies now no longer work.  This has damaged the Google rankings of many sites that have used such techniques.  However, Panda and Penguin can actually be good news for your website. Why Google Are Doing This Let’s look at this from Google’s... (more...)

Does your website generate business for you?  Does it pay its way by return on your investment in the form of additional customers, revenue and profits? If your answers to these questions are both yes then that’s excellent. However, if your website isn’t working for your business then you need to think why.  Is it shy and so doesn’t get many visitors?  Is it lazy because it’s not converting visitors into paying customers?  Is it both shy and lazy? Maybe your website is... (more...)

In 2012 both Comet and Kodak became roadkill on the digital highway.  In previous years we have lost Borders, Blockbuster, Virgin Megastores, Woolwoths, Circuit City, Tower Records and Polaroid.  Currently, there is doubt about the future of both HMV and Yell. Most (but not all) of these companies have been involved in retail although some have been involved in technology or media/advertising.  They have all been swept aside because they have been unable to compete in the new digital economy. ... (more...)

As a mobile marketing consultant, I have to be mobile!  This is how I stay online wherever and whenever as well as what I do online and what this means for businesses that want to market to people like me. How I Keep Mobile In my job as a digital and mobile marketing consultant I travel a lot.  I always need to be online.  I used to lug around a laptop and a mobile phone nowadays I use an iPad and and iPhone.  The iPad is a lot lighter than a laptop and the batteries last a lot longer so for... (more...)

Last week, I attended the annual WSI Global Excellence & Innovation conference in Paris.  This is where all we WSI Internet Marketing Consultants get together to exchange ideas and best practice as well as listening to some of the world experts in digital marketing.  As well as talking about the conference I’m also going to talk about some practical aspects of mobile marketing and mobile use in Paris.   Internet Marketing Conference The keynote speaker was Avinash Kaushik.  There... (more...)

In addition to developing new websites, a lot of the work I do is in analysing, optimising and promoting existing websites.  Often, the websites I look at have been beautifully designed but aren’t working for their business because they’re either not drawing in enough visitors or not converting enough of those visitors into customers (or both). Good Web Design is Not Enough for Search Engine Optimisation A good web designer will build a brilliant looking website but, in my experience,... (more...)

Sometime last week the 7 Billionth person on Earth was born.  Of course we don’t know who that person is or where he or she now lives but it’s the number which is staggering. Well, here are some more staggering numbers in the Billions. There were 1.8 Billion internet users at the end of last year.  That’s over 25% of the world’s population and the number is going to be even higher now. You think that’s amazing?  Well, again at the end of last year, there were 4.6... (more...)

Here is a picture of an unhappy website – it’s very lonely.  It’s lonely because it’s not getting many visitors. How do you help a lonely website?  Simple, you bring it more visitors by doing two things… Make it easier for people to find. Make it engaging so that people want to visit it. This article has got some advice on how to bring visitors to a lonely website and make it really work for your business.  Your website will be happy and you’ll be happy too... (more...)

Most small firms do not have their own in-house internet marketing or web development capabilities.  This is because they do not have the need (or the funding) for a full-time dedicated Internet Maketing specialist.  Therefore, small companies will need to outsource their Internet Marketing and Website Development to an external consultant or specialist.  This Internet Marketing Consultant will work in partnership with the company to use digital media to help grow the business.  Such companies... (more...)

Mobile marketing is a great way to communicate with both customers and prospects.  New advances in technology mean that it is now an excellent and cost effective technique for small and medium sized companies.  This article is a brief introduction to mobile marketing with links to other articles which have more detail.  Google Places This is an easy way in to mobile marketing.  Most companies already have a free Google Places listing.  There is a Google Places App for the all the major smart... (more...)