Does your website generate business for you? Does it pay its way by return on your investment in the form of additional customers, revenue and profits?
If your answers to these questions are both yes then that’s excellent.
However, if your website isn’t working for your business then you need to think why. Is it shy and so doesn’t get many visitors? Is it lazy because it’s not converting visitors into paying customers? Is it both shy and lazy?
Maybe your website is shy and lazy because you’re not taking enough care of it. You need to love your website.
Your website is a business investment. It should be giving you an excellent return on that investment. If it’s not then here are the most likely reasons why…
Potential customers aren’t finding it when they search for the products or services that you supply.
- When potential customers find it on a search engine results page they don’t find the description compelling enough to click through.
- When potential customers visit your site they don’t find what they’re looking for and go straight back to the search page.
- Potential customers aren’t compelled to buy online or contact you.
I see these problems time and time again with my potential customers. Fortunately for them, I know how to fix these problems but it seems like most website designers and SEO specialists don’t.
It’s not enough to simply employ a web designer to create a website and then just sit back. You have to understand what your customers want and make sure the website gives it to them and gives them compelling reasons to buy from you.
Also, it’s not enough to simply employ an SEO company to get you good rankings in Google for some random keywords. You have to rank in those search terms that your customers are using. When you appear in search results the description must be compelling enough for the searchers to take that next step and visit your site.