There has been a lot written about the impact of the Google Panda and Penguin algorithm changes that have been made over the last couple of years. They have had a major impact on search engine optimisation and many of the techniques used by SEO companies now no longer work. This has damaged the Google rankings of many sites that have used such techniques. However, Panda and Penguin can actually be good news for your website.
Why Google Are Doing This
Let’s look at this from Google’s point of view. They want to deliver the most relevant and quality web page content as a search result. Therefore, anything which artificially promotes the ranking of content which is either less relevant or of poor quality is a bad thing as far as they are concerned.
Panda and Penguin are the steps that Google have taken to prevent poor quality and less relevant content being ranked highly. Put simply Panda looks at the quality of the content and Penguin looks at the quality of the inward links to that web page (as Google ranks pages more highly if they have inward links from good sites).
How This Can Help Your Site
Therefore, if your site has poor quality content and dodgy artificial inward links then your rankings are going to get hit. If you haven’t been hit yet, you will be!
The solution is quite simple. Make sure that your site has good quality content that is relevant to the search terms for which you want to be found. Also, as I’ve advised before, make sure that those desired search keywords are reflected in your URLs, titles, headings, link names and alternative text. There are other things you can do including social sharing signals and customer reviews. If you want inward links make sure they too are from quality sites that are relevant. Also, take advantage of Social Media and online PR.
So, if you you have a site with relevant quality content then Panda and Penguin are going to help you because they are going to push down the rankings of your poorer quality competitors.